PANERA SOUPSGIVING

Digital marketing and social media promotional art direction of in-app soup discounts during the holiday season. Includes a revised dynamic toolkit for HTML5 Banners.

I developed a design toolkit based on the Panera brand guidelines so that the creative team could create live artwork in the brush style asset library, adapting any illustration to a brand color and style. This dynamic set of brushes created in Adobe Illustrator allowed my to create new accent artwork that had previously been limited to a design library provided by the internal client team.
BANNER AD DESIGN EXPLORATION:
ALTERNATE HEADLINES AND LAYOUTS:

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