In order to adapt high-res, billboard sized artwork from stills of this animated and filmed promotional campaign, the artwork had to be dissected and pieced apart from raw footage, retouched, and put into a multi-layered CMYK layout to accurately reflect the integration of the Johnnie Walker bottle branding. The branding also had to be set up with consideration of interchangeable label space in order to use this art direction in key visual artwork of different product flavors.
