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YULE BE FINE, MAN
Instacart's holiday campaign with Chloe Fineman coaches stressed out, first-time dinner hosts through a series of well-designed infomercials.
2024
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NAKED EYESHADOW PALETTE GLOBAL (RE)LAUNCH
E-commerce marketing assets for the cult classic Original Naked Eyeshadow palette by Urban Decay.
2024
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LUMINIZER FOUNDATION PRODUCT LAUNCH
Campaign artwork and e-commerce creative development for the expansion of a new metallic-infused colorway within Urban Decay's existing liquid foundation line.
2024
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RONA FONT
A font designed during the COVID-19 quarantine and distributed to donors whose donations are helping to lessen the spread and impact of the coronavirus.
2020
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GOPUFF'S HELPING HAND
Art direction & copywriting with a predetermined image library of items that can be delivered quickly via an app.
2024
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250 MISSING HEADLINES
A full-page ad for the Wall Street Journal illustrates their journalist Evan Gershkovich using the news he has missed while wrongly imprisoned in a Russian jail.
2023
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"YESTERDAY" CAMPAIGN BY PFIZER
TV, web banners and social conforms for 12 unique stories from 6 Pfizer-led medical treatments.
2024
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JETBLUE ILLUSTRATIONS
Various vector illustrations drawn to match JetBlue's existing art style.
2019
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NASCAR #48 RACECAR DESIGN
12,000 fan signatures are featured on a new wrap-around car design, created to celebrate Jimmie Johnson's final NASCAR race in his car sponsored by Ally.
2020
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E*TRADE DESIGN SYSTEM
Updating templated assets for a new brand look and feel, both in print and digital work.
2019
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UBER ONE: SPLIT THE CHECK
Logo and illustration design exploration for a Valentine's Day stunt with Uber One.
2022
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UBER EATS ILLUSTRATIONS
Various illustrations drawn within the Uber Eats color palette and design guidelines, celebrating Cinco De Mayo.
2020
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STONE AND STRAND
Video capture and editing for jewelry pieces on the brand social channels.
2024
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UNAPOLOGETICALLY HYDRO SILK
Concept design advertising series for shaving products. A balance of down-to-earth and avant garde in character.
2019
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BANNER HEALTH "EXHALE" BRAND GUIDELINES
Brand refresh for a regional healthcare company for the launch of "exhale" urgent care sites and digital services. Includes advertising and internal brand design guidelines.
2019
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ALLY BANK INTERACTIVE BRAND GUIDELINES
Brand guidelines for in-app product design, digital marketing, and advertising layout specifications for the digital-first banking service. Key integrations for this deck feature a photography asset library that leads you to any image in the client's DAM system with just a click.
2020
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"MAN I AM" GLOBAL CAMPAIGN BRAND GUIDELINES
Design guidelines for print, digital, tv, and packaging for Schick Hydro Silk Razor campaign. Global distribution kit for artwork, logo and tagline graphics, and production-quality retouched image asset library that is visually cohesive across four different languages.
2018
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HAWAIIAN TROPIC "ALOHA THERAPY" CAMPAIGN GUIDELINES
Brand refresh toolkit and new campaign guidelines for a photography and product-centric campaign. Outlines the tone of voice for copywriting and visual world graphic tools for adapting social media channels and marketing.
2019
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HI! PROTEIN PACKAGING
Packaging mechanicals created for various sizes of a new single-serve organic protein powder.
2020
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MUSHROOM COFFEE BRANDING
Expanding an existing brand identity with established layout designs and new illustrations for Ryze, a mushroom-infused coffee brand.
2024
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LUXURY + BEAUTY RETOUCHING
Internship, pre-production photography from Imtech Graphics for luxury beauty, fashion and cosmetics brands.
2014
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UBER REACTION STICKERS
Badges illustrated for providing feedback during creative projects and proposals at Uber.
2022
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UBER PLUS CARD
Cohesive design solutions that integrate direct mail with a new physical transparent credit card design given to Uber Eats’ delivery staff.
2020
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PANERA SOUPSGIVING
Digital marketing and social media promotional art direction of in-app soup discounts during the holiday season. Includes a revised dynamic toolkit for HTML5 Banners.
2023
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HAMTECH HIVES ORGANIC HONEY
Letterpressed logos and packaging design.
2018
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HAMILTON, BERMUDA STAMPS
A new illustrative identity for the capital of the island with the world's oldest post office.
2020
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FUN FOUND WITH BANANA BOAT
Family-friendly concept designs that reflect a trendy day of fun in the sun from a millennial mom's perspective.
2018
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COCA-COLA: TOGETHER TASTES BETTER
Global OOH campaign mechanical work featuring product retouching and lifestyle photography in a contemporary storyboard layout.
2021
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FLOATED MAGAZINE
Page layouts designed for digital and traditional art pieces in the alternative culture magazine.
2019
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REPORTER MAGAZINE
Editorial design, monthly magazine layouts. Features hand lettering and typography exploration.
2016
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TECHNICAL ASSOCIATION OF THE GRAPHIC ARTS (TAGA)
Creative direction, in-house printed book & iBooks corresponding ebook digital publication.
2016
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PANERA GIFT CARD PROMOTION
Art direction highlighting existing gift card designs to leverage new occasions to gift Panera.
2021
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JOHNNIE WALKER: PROJECT METAPHOR OOH
Dynamic and bespoke OOH mechanicals for each flavor in a global campaign.
2021
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CARNIVAL CRUISES: THE FUN ONES
A design algorithm developed to create visual consistency between print and digital production.
2019
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MASTERCLASS: LEARN FROM THE WORLD'S BEST
OOH design and print production to correspond with a digital Masterclass brand work launch.
2020
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MYPANERA+ COFFEE LAUNCH
OOH mechanical designs in various sizes, adapting and customizing stock photography into a nationwide advertising campaign.
2020
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ADOBE DIGITIAL PUBLISHING SOLUTION
Internship, Adobe + RIT partnership for design and development of UI/UX within AEM software for desktop and mobile journalism, plug-in compatible for Adobe Indesign and HTML5.
2015