The production specs from the casino vendors outlined design rules within a limited color palette as advised by the legal team for this stunt. I incorporated Burger King branding where possible and we used retouched product photography to drive home the campaign deal and feature promoted items that could be worked into the gameplay pieces.
BURGER KING: CASINO DESIGN
Casino-approved playable game tables to match the Burger King brand guidelines featured in a series of 2 for $6 TV spots.