DIRECTION ONE: Made With Nature
Uses photography as a mushroom texture asset within layouts in order to blend the refreshed brand messaging campaign alongside existing and familiar brand products, assets and photography.
DIRECTION TWO: Morning Glow
Inspired by the warmth, clarity, and focus from a coffee alternative that can be enjoyed in the morning, afternoon, or night without jitters.
BRAND DESIGN ASSETS
Concept artwork for expanding the existing brand assets guide.