McDonald's wrote and recorded a new holiday carol, surrounding the seasonal return of the beloved McRib sandwich. Which houses are celebrating? There's only one way to know who is in the spirit... the ones who have decorated accordingly.
To create this real-life lawn inflatable to be used during the campaign promotions, a symmetrical vector illustration of the iconic McRib had to be created for the first time in McDonald's history. It was my honor to deliver as series of options ranging from more or less "McRibby" as it was briefed, to create this iconic lawn statement piece. The sandwich features exactly 2 pickles, 4 onions, and a saucy glaze from a defined color palette, for a refined taste.
Long after this campaign wrapped, I found myself repeatedly reciting, as if to remind myself: "McRib is Here!"
