A fun branding project that grew from the original storefront logo design I doodled. This fictitious goth donut shop has overnight hours, serving donuts and sweets to night owls (like me).
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/81c0d40f-c8df-4e7b-8ca6-7a3df110a7f4_rw_3840.jpg?h=94c09e43300d71e44fa8c11013214a1a)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/d027986c-4062-4c9c-b8a5-0ad913afb240_rw_3840.jpg?h=c458f4d5bd27f94c88517299be678481)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/627ed6ca-66ad-4d0b-99e1-91b86f4f55d5_rw_3840.jpg?h=0d197c7189cea9487c456837b6b882eb)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/eea47607-1d40-46b3-9e10-8c835bcdd1ec_rw_3840.jpg?h=c3d52343acc96faa02deb77f97f8d662)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/5aaa7030-a0f3-4803-b3f0-6acedb471956_rw_3840.jpg?h=be259f240116c1b23e610075dfc33b9e)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/0d822443-f804-42eb-87a9-1bce0eff42a9_rw_3840.jpg?h=2f8418a84b921cf01bc20dc1ba04bf3c)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/4f27d6e8-3f7d-4e2a-8ca7-2d0736a90227_rw_3840.jpg?h=4bfc831da303ee8bf7a3d28814449e3e)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/cab8b3a7-d870-42db-9ac2-177f291355e4_rw_3840.jpg?h=06e6a468932e60190fb262890c72dfe1)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/b0e34ab1-cd23-45df-81ea-c7da3e9f0ac9_rw_3840.jpg?h=0c7a6a432584ce98657383030daf31c2)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/33e31c7d-82d0-46e9-a4cd-888db4282328_rw_3840.jpg?h=7aa5ded2ce329481cd16dd5fb57edf0f)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/12a8e957-cba7-4130-b1c8-4bea596ae601_rw_3840.jpg?h=b6052fdc7852f304c6d5b59ccdb67c88)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/46693d52-442c-4c0b-9d1c-c2e173899ba9_rw_3840.jpg?h=af10fd573f3ab43f70dade992cf62dfc)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/e411ca66-5bb4-497c-86d5-feca1cef4982_rw_3840.jpg?h=d07276e882d3d445f5ab803516a1a241)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/4e818e4a-0eab-494b-b82b-d42bb33b5b5f_rw_3840.jpg?h=ef32b18b7f16189b86b5e76e2b9f76e3)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/e7e20ae4-7494-4d14-bcd6-607344c0c174_rw_3840.jpg?h=dbdcdccf304a0d71633c35081c562921)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/19cd2afe-e4e7-43cf-8d99-7d974c70f886_rw_3840.jpg?h=fe3567ff85525af017c7cab07a8c5c9d)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/1684690d-660c-4357-a82c-aea2b6eacba7_rw_3840.jpg?h=75f9019692e29354f0e9b404316e951c)
![](https://cdn.myportfolio.com/0f33ddeb086aa81859fe7cc877665330/70fa0583-d0ac-498c-87b4-f1e332212187_rw_3840.jpg?h=0ddb8373ead8468a40c57cbe7d8cf6e4)
Branding, illustration and identity design guide for a fictitious goth donut shop.