The design of the overall car was created in consideration to the live areas of a fully functional race-car wrap redesign. The new design would also feature 12,000 fan signatures that were to appear in uniform size across the entire race-car.
I led the discussion of how to uniformly size the signatures by considering the surface area of the car, minus the live areas of any NASCAR required sponsor decals, logos and racing numbers. This was the preliminary creative decision I led to ensure a uniform texture across the entire car.
COLLECTING THE SIGNATURES
12,000 signatures were collected at www.signforjimmie.com ahead of Jimmie's final race. Fans could sign their name on the site digitally in support of their favorite racer and have their signature appear on the car for the final race.
The website collected each signature as a .SVG file and output them through four .AI files – each .AI file contained the signatures that were designated for the car's hood, roof, driver's side, passenger side, trunk and rear bumper. The signatures were each featured on their own layer to be reorganized into the live areas of the race car mechanical files.
RACE CAR DESIGN REVEAL, LIVE ON FOX SPORTS
DIGITAL REVEAL OF FINISHED CAR
In addition to the signatures being placed on the car in real life, the car was revealed on the site as a 3D render where fans were guided to where their signature appears on the car in its 3D world.
THE DEBUT RACE: XFINITY 500 AT MARTINSVILLE SPEEDWAY,
LIVE ON NBC
LIVE ON NBC
