A font designed during the COVID-19 quarantine and distributed to donors whose donations are helping to lessen the spread and impact of the coronavirus.
GOPUFF'S HELPING HAND
Art direction & copywriting with a predetermined image library of items that can be delivered quickly via an app.
250 MISSING HEADLINES
A full-page ad for the Wall Street Journal illustrates their journalist Evan Gershkovich using the news he has missed while wrongly imprisoned in a Russian jail.
NASCAR #48 RACECAR DESIGN
12,000 fan signatures are featured on a new wrap-around car design, created to celebrate Jimmie Johnson's final NASCAR race in his car sponsored by Ally.
E*TRADE DESIGN SYSTEM
Updating templated assets for a new brand look and feel, both in print and digital work.
A full 78 card tarot deck and design exploration featuring mixed media collage pieces, created entirely by hand.
A zine project curating a modern-day phone book by sourcing QR codes in public spaces.
Recording the ambient noise of NYC on a cassette tape recorder in order to stay grounded and tell stories.
BANNER HEALTH "EXHALE" BRAND GUIDELINES
Brand refresh for a regional healthcare company for the launch of "exhale" urgant care sites and digital services. Includes advertising and internal brand design guidelines.
ALLY BANK INTERACTIVE BRAND GUIDELINES
Brand guidelines for in-app product design, digital marketing, and advertising layout specifications for the digital-first banking service. Key integrations for this deck feature a photography asset library that leads you to any image in the client's DAM system with just a click.
"MAN I AM" GLOBAL CAMPAIGN BRAND GUIDELINES
Design guidelines for print, digital, tv, and packaging for Schick Hydro Silk Razor campaign. Global distribution kit for artwork, logo and tagline graphics, and production-quality retouched image asset library that is visually cohesive across four different languages.
HAWAIIAN TROPIC "ALOHA THERAPY" CAMPAIGN GUIDELINES
Brand refresh toolkit and new campaign guidelines for a photography and product-centric campaign. Outlines the tone of voice for copywriting and visual world graphic tools for adapting social media channels and marketing.
HI! PROTEIN PACKAGING
Packaging mechanicals created for various sizes of a new single-serve organic protein powder.
UNAPOLOGETICALLY HYDRO SILK
Concept design advertising series for shaving products. A balance of down-to-earth and avant garde in character.
LUXURY + BEAUTY RETOUCHING
Internship, pre-production photography from Imtech Graphics for luxury beauty, fashion and cosmetics brands.
FINE ART PAINTINGS
Contemporary paintings and mixed media artwork on canvas.
UBER ONE: SPLIT THE CHECK
Logo and illustration design exploration for a Valentine's Day stunt with Uber One.
UBER REACTION STICKERS
Badges illustrated for providing feedback during creative projects and proposals at Uber.
Various vector illustrations drawn to match JetBlue's existing art style.
UBER EATS ILLUSTRATIONS
Various illustrations drawn within the Uber Eats color palette and design guidelines, celebrating Cinco De Mayo.
UBER PLUS CARD
Cohesive design solutions that integrate direct mail with a new physical transparent credit card design given to Uber Eats’ delivery staff.
BEST TEXTS OF 2018
A zine of illustrations, based on text messages, sent by friends.
A Photoshop filter designed to mimic the Nintendo Gameboy Pocket Camera and Printer.
CUT & PASTE
Repurposing advertising and photojournalism within magazines and other print media to create new visual worlds by hand and x-acto blade.
A font created from my mom's iconic handwriting to celebrate Mother's Day.
HELP ME, I'M A PLANT!
An interchangeable porcelain planter set to express any houseplant's mood.
A colorful dart board designed to decide your mood.
Digital marketing and social media promotional art direction of in-app soup discounts during the holiday season. Includes a revised dynamic toolkit for HTML5 Banners.
COOL BAND NAMES
An NFT experiment in fine art ownership between acrylic painting and music copyright.
HAMTECH HIVES ORGANIC HONEY
Letterpressed logos and packaging design.
LOVING HIM WAS RAD
A skateboard painted in homage to the iconic crying girls of the past and present.
HAMILTON, BERMUDA STAMPS
A new illustrative identity for the capital of the island with the world's oldest post office.
FUN FOUND WITH BANANA BOAT
Family-friendly concept designs that reflect a trendy day of fun in the sun from a millennial mom's perspective.
COCA-COLA: TOGETHER TASTES BETTER
Global OOH campaign mechanical work featuring product retouching and lifestyle photography in a contemporary storyboard layout.
BURGER KING: CASINO DESIGN
Casino-approved playable game tables to match the Burger King brand guidelines featured in a series of 2 for $6 TV spots.
Page layouts designed for digital and traditional art pieces in the alternative culture magazine.
LOVE STORIES, VOLUME ONE
A self-published poetry book featuring handmade collaged artwork and stories.
Editorial design, monthly magazine layouts. Features hand lettering and typography exploration.
Four-color vector illustrations of New York City neighborhoods.
TECHNICAL ASSOCIATION OF THE GRAPHIC ARTS (TAGA)
Creative direction, in-house printed book & iBooks corresponding ebook digital publication.
UI designs for a printing-inspired mobile game concept.
Custom purse inspired by the "baguette bag" silhouette. Introducing: French bread couture.
Silkscreen poster series. Hand-drawn, cut, mixed, assembled and printed at Shoestring Press in Crown Heights, Brooklyn NY.
Titled "Twenty 4" - Handmade glass lamp formed and filled with neon and mercury gas. Created at Brooklyn Glass in Gowanus, Brooklyn, NY.
Branding, illustration and identity design guide for a fictitious goth donut shop.
PANERA GIFT CARD PROMOTION
Art direction highlighting existing gift card designs to leverage new occasions to gift Panera.
JOHNNIE WALKER: PROJECT METAPHOR OOH
Dynamic and bespoke OOH mechanicals for each flavor in a global campaign.
CARNIVAL CRUISES: THE FUN ONES
A design algorithm developed to create visual consistency between print and digital production.
MASTERCLASS: LEARN FROM THE WORLD'S BEST
OOH design and print production to correspond with a digital Masterclass brand work launch.
ADOBE DIGITIAL PUBLISHING SOLUTION
Internship, Adobe + RIT partnership for design and development of UI/UX within AEM software for desktop and mobile journalism, plug-in compatible for Adobe Indesign and HTML5.
Hand lettering using leather paint, assigning personal value to a Canal Street knockoff.